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Financial Accountant
Financial Accountant
DESCRIPCIÓN GENERAL DEL CARGO
Raleigh, US
We are searching for a skilled and meticulous Email & SMS Marketing Analyst specializing in email marketing and SMS marketing analytics. The perfect candidate will possess robust analytical capabilities, an in-depth grasp of customer relationship management (CRM) principles, and expertise in utilizing data to steer marketing strategies. This role primarily entails dissecting email and SMS marketing campaigns, refining their efficacy, and furnishing actionable insights to elevate customer engagement and retention. Proficiency in using BI tools is essential for effectively extracting, visualizing, and presenting data insights.
Responsibilities
• Conduct data analysis to discern audience segments, preferences, and behavioral patterns, steering targeted and personalized marketing initiatives.
• Construct and sustain dashboards and reports utilizing PowerBI to visualize critical marketing metrics and trends, offering actionable insights to stakeholders.
• Develop strategies and execute A/B testing and other experiments to enhance email and SMS marketing strategies, encompassing segmentation, content, timing, and frequency.
• Evaluate the performance metrics of email and SMS marketing campaigns, including open rates, click-through rates, conversion rates, and engagement levels.
• Collaborate with cross-functional teams, including operation and product teams, to align CRM strategies with overarching business objectives.
• Monitor deliverability and inbox placement rates, identifying and rectifying issues that may affect campaign effectiveness.
• Remain well-informed of industry trends, best practices, and emerging technologies in CRM, email marketing, and SMS marketing analytics.
Qualifications
• Bachelor’s degree in marketing, Business, Computer Science, or a related field.
• Proven 3-5 years of experience in CRM analysis with a focus on email and SMS marketing analytics.
• Experience in Analysis, Design, Testing, Product Development & Innovation.
• Proficiency in PowerBI or analogous data visualization tools for crafting dashboards and reports.
• Basic task management via platforms (e.g., JIRA, Azure DevOps).
• Proficiency in HTML coding for email template customization and optimization.
• Familiarity with email marketing platforms (e.g., Iterable, Salesforce Marketing Cloud, HubSpot, etc.) and SMS marketing tools.
• Exceptional communication skills, adept at effectively presenting findings and recommendations to stakeholders.
• Detail-oriented mindset with a dedication to delivering high-quality, accurate analysis that derive actionable insights.
• Ability to function autonomously and collaboratively in a fast-paced, dynamic environment.
• Certification in CRM, email marketing, or related fields a plus
TRANZACT, A WTW Company, Is An Equal Opportunity Employer. We Celebrate Diversity And Are Committed To Creating An Inclusive Environment For All Employees.
CONTACTO NO SOLICITADO
Todos los CV/perfiles de candidatos no solicitados que se presenten a través de nuestro sitio web o de cuentas de correo electrónico personales de empleados de Willis Towers Watson se consideran propiedad de Willis Towers Watson y no pagarán honorarios de agencia. Para poder ser una agencia/compañía de búsqueda de personal para Willis Towers Watson, dicha agencia debe contar con un acuerdo formal existente y por escrito firmado por un agente de selección de personal de Willis Towers Watson y una relación laboral activa con la organización. Los CV se deben presentar de forma tal que cumplan con el proceso de presentación del candidato, que incluye participar activamente en la búsqueda específica. Del mismo modo, para nuestras agencias de selección/búsqueda de personal, si no se cumple con los pasos del proceso de presentación del candidato, Willis Towers Watson no pagará honorarios de agencia. Willis Towers Watson sigue el principio de igualdad de oportunidades en la contratación. Si deseara que la compañía guarde su información de contacto para su consideración en el futuro, envíe un correo electrónico a: Agency.inquiries@willistowerswatson.com.
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Suzanne Vaughan
Trey Franklin
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Emily Reading
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Ravi Khambhati
Charlotte Olson
Mae Heloise Lisaca
HeeJung Kim
Jasmin Bedi
Basil Al Hatoum
Pei Wang
Paul Dowding
Jaime Sánchez Gómez-Landero
Nick Alexander
Karen McDonagh Reynolds
Charlie (Charlotte) Garrod
Kanika Mehta
Jessica Melville
Lisa Rampley
Nuno Arruda
Suzanne Vaughan
Trey Franklin
Melanie Harding
Emily Reading
Anshul Garg
Ravi Khambhati
Charlotte Olson
Mae Heloise Lisaca
HeeJung Kim
Jasmin Bedi
Basil Al Hatoum
Pei Wang
Paul Dowding
Jaime Sánchez Gómez-Landero
Nick Alexander
Karen McDonagh Reynolds
Charlie (Charlotte) Garrod
Kanika Mehta
Jessica Melville
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En WTW, creemos en la igualdad de oportunidades de empleo, y estamos comprometidos a desarrollar una fuerza laboral diversa y crear un ambiente de trabajo inclusivo donde todos sean respetados, valorados y apreciados. No toleramos ninguna forma de discriminación ilegal, ni apoyamos ninguna acción o iniciativa que infrinja ningún derecho humano.