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Implementation Client Service Manager
Implementation Client Service Manager
We are searching for a skilled and meticulous Email & SMS Marketing Analyst specializing in email marketing and SMS marketing analytics. The perfect candidate will possess robust analytical capabilities, an in-depth grasp of customer relationship management (CRM) principles, and expertise in utilizing data to steer marketing strategies. This role primarily entails dissecting email and SMS marketing campaigns, refining their efficacy, and furnishing actionable insights to elevate customer engagement and retention. Proficiency in using BI tools is essential for effectively extracting, visualizing, and presenting data insights.
Responsibilities
• Conduct data analysis to discern audience segments, preferences, and behavioral patterns, steering targeted and personalized marketing initiatives.
• Construct and sustain dashboards and reports utilizing PowerBI to visualize critical marketing metrics and trends, offering actionable insights to stakeholders.
• Develop strategies and execute A/B testing and other experiments to enhance email and SMS marketing strategies, encompassing segmentation, content, timing, and frequency.
• Evaluate the performance metrics of email and SMS marketing campaigns, including open rates, click-through rates, conversion rates, and engagement levels.
• Collaborate with cross-functional teams, including operation and product teams, to align CRM strategies with overarching business objectives.
• Monitor deliverability and inbox placement rates, identifying and rectifying issues that may affect campaign effectiveness.
• Remain well-informed of industry trends, best practices, and emerging technologies in CRM, email marketing, and SMS marketing analytics.
Qualifications
• Bachelor’s degree in marketing, Business, Computer Science, or a related field.
• Proven 3-5 years of experience in CRM analysis with a focus on email and SMS marketing analytics.
• Experience in Analysis, Design, Testing, Product Development & Innovation.
• Proficiency in PowerBI or analogous data visualization tools for crafting dashboards and reports.
• Basic task management via platforms (e.g., JIRA, Azure DevOps).
• Proficiency in HTML coding for email template customization and optimization.
• Familiarity with email marketing platforms (e.g., Iterable, Salesforce Marketing Cloud, HubSpot, etc.) and SMS marketing tools.
• Exceptional communication skills, adept at effectively presenting findings and recommendations to stakeholders.
• Detail-oriented mindset with a dedication to delivering high-quality, accurate analysis that derive actionable insights.
• Ability to function autonomously and collaboratively in a fast-paced, dynamic environment.
• Certification in CRM, email marketing, or related fields a plus
TRANZACT, A WTW Company, Is An Equal Opportunity Employer. We Celebrate Diversity And Are Committed To Creating An Inclusive Environment For All Employees.
Quaisquer currículos não solicitados/perfis de candidatos enviados por meio de nosso site ou para contas de e-mail pessoais de funcionários da Willis Towers Watson são considerados propriedade da Willis Towers Watson, não estando sujeitos ao pagamento de comissão. Para que uma Agência de Recrutamento/Empresa de Pesquisa seja autorizada pela Willis Towers Watson, ela deve ter um contrato formal por escrito, assinado por um recrutador autorizado da Willis Towers Watson, e uma relação de trabalho ativa com a organização. Os currículos devem ser enviados de acordo com nosso processo de inscrição de candidatos, que inclui o envolvimento ativo na pesquisa específica. Da mesma forma, se o processo de inscrição de candidatos não for seguido, nenhuma comissão será paga pela Willis Towers Watson para nossas agências de recrutamento/empresas de pesquisa autorizadas. A Willis Towers Watson é um empregador de oportunidades iguais. Se você deseja que suas informações de contato sejam salvas para consideração futura, envie um e-mail para: Agency.inquiries@willistowerswatson.com.
Our colleagues serve more than 140 countries and markets around the world. This gives a global dimension to everything we do and creates lots of exciting opportunities for you to collaborate and grow. Explore the map below to see where you career could take you.
Na WTW, acreditamos na igualdade de oportunidades de emprego e assumimos o compromisso de desenvolver uma força de trabalho diversificada e criar um ambiente de trabalho inclusivo, onde todos sejam respeitados, valorizados e apreciados. Nós não toleramos nenhuma forma de discriminação ilegal, nem apoiamos qualquer ação ou iniciativa que viole qualquer direito humano.