Marketing Coordinator

The role of Marketing Coordinator in WTW is to support the company's growth and revenue goals and to protect and promote a consistent global brand. This role sits within Risk and Broking, which offers a broad range of risk advisory services, from risk assessment, risk management, risk transfer and placement and claims advocacy. Areas of specialism include property and casualty, aerospace, marine and financial lines.

In this position you will be responsible for supporting the coordination and delivery of marketing activities across the global lines of business for the FINEX division, which means working with both business teams and marketing colleagues worldwide. Whilst the role is based in London, WTW’s workstyle is flexible, to accommodate a blend of working from home and office attendance.

We are a small, but dynamic marketing team with a global remit. You will be joining a fast-paced environment, where no days is the same which will give you the opportunity to work on a variety of projects with multiple stakeholders across the globe. 

You will also support the delivery of the marketing projects and integral across the team as well as with other functions within marketing & communications.

The Role 

Marketing Delivery

Key support to the Marketing/Campaign Manager in the delivery of the marketing plan and all its elements and tactics within agreed timelines and budgets. Includes activity in GB and in the local teams’ global locations.

• Coordinate and liaise with regional and global marketing colleagues including the CoE’s (Communications, Design, PR, Digital and Research/Analytics) as required to deliver campaigns and programmes
• Support the Marketing/Campaign Manager with the delivery of digital and face to face client events. Liaise with the CoE Event Teams for brand and process alignment. Liaise with the CoE communication teams to ensure appropriate advertising of the event through internal and external channels including social media. Liaison with local Line of Business (LOB) administrator or leading stakeholder as appropriate
• Evaluate marketing campaigns through analysis of digital data to ensure that the activity is helping the company to achieve its sales goals. Use the activity to help guide and improve future marketing initiatives
• Manage the (LOB/Campaign) marketing mailing activity using our digital mailing tools and ensure that mailing lists are accurately built according to their target audience and via co-ordination with relevant LOB administrators, ensure that contact data is up-to-date.
• Liaise closely with relevant sales teams to ensure connectivity through all stages of marketing delivery.
• Actively support and advise stakeholders during project execution and deliver to their needs, with a sense of urgency and accountability

Relationships

• Develop good working relationships and work closely with other members of the marketing team to ensure consistency of approach to marketing activities and to share new ideas and best practices both in GB and globally.
• Develop good working relationships and work closely with the sales teams to ensure marketing activity is consistently supporting sales growth targets and is measurable and connected with sales reporting tools. (CRM).
• Develop and maintain good relationships with key individuals within the Line of Business/Campaign, in GB and globally by understanding their business issues and providing proactive advice

Business Awareness

• Develop and maintain a good understanding of the products, services and solutions that the Line of Business/Campaign offers to clients
• Understand the importance of global connectivity for growth of the global business teams and collaboration with industry initiatives

Other

• Offer assistance and accept help from colleagues to accomplish marketing activities and priorities
• Develop and maintain a good understanding of the full range of products, services and solutions that WTW offer to clients as well as the different markets and buyer hubs that exist.
• Operate within WTW’s agreed policies, procedures and core values, demonstrating a consistent and corporate approach.
• The Coordinator will have a general understanding across all areas of the business.

What you'll bring:

Essential

• Relevant marketing experience is essential, ideally gained within professional or financial services or a B2B environment.
• Proven experience in marketing communications across a broad spectrum of offline and online media (e.g. print, direct mail, email marketing)
• Proven track record in delivering digital marketing campaigns, using email marketing systems, social media and other digital channels
• Experience using digital analytics to validate campaign direction and prove growth opportunities
• Ability to work across geographies
• Adaptable and quick learner with new marketing tools, systems and processes
• Strong project management skills and attention to detail
• Excellent organisational skills and ability to juggle a large workload and prioritise work effectively
• Strong communication skills (both written and verbal)
• Ability to use own initiative and work unsupervised, whilst recognising when to escalate issues or ask for help when required
• Strong team player with good people skills and a proven track record of providing support to other team members and building collaborative relationships
• Credibility to work with, and to influence, colleagues at all levels within the company

Desirable

• Ideally hold Bachelor's degree in business with a concentration in marketing or equivalent.
• Experience of working within a consultancy/insurance environment would be an advantage.
• Track record of executing creative campaigns and ideally basic InDesign expertise
• Experience of digital event execution and ideally proven SEO expertise

What we offer 

Enjoy a benefits package designed to help you thrive, both professionally and personally. You'll receive 25 days of annual leave plus an extra WTW day to relax and recharge. Our comprehensive health and wellbeing offering includes private healthcare, life insurance, group income protection, and regular health assessments, all giving you peace of mind. Secure your future with our defined contribution pension scheme, featuring matched contributions up to 10% from the company.

We support your growth and balance with hybrid working options, access to an employee assistance programme, and a fully paid volunteer day to make a difference in your community. On top of these, you can opt into a variety of additional perks including an electric vehicle car scheme, share scheme, cycle-to-work programme, dental and optical cover, critical illness protection, and much more. Start making the most of your career and wellbeing with a range of benefits tailored for you.

Equal Opportunity Employer 

We’re committed to equal employment opportunity and provide application, interview and workplace adjustments and accommodations to all applicants. If you foresee any barriers, from the application process through to joining WTW, please email candidate.helpdesk@wtwco.com