Marketing Coordinator

Marketing Coordinator

North America is a primary market for achieving the Insurance Consulting and Technology team’s growth ambitions over the next few years. The Marketing Coordinator is responsible for supporting the coordination and execution of marketing activities, predominantly focused on our insurance technology products. 

This role will be integral to developing the marketing strategy and delivering on our marketing plan. 

The position focuses on building, coordinating, and delivering innovative marketing programs and managing and measuring the effectiveness of all marketing activities. Successful candidates must demonstrate business acumen and relevant marketing experience with core execution, project management, communication, and team skills. Understanding P&C / Life insurance and technology is a plus but not required. 

Note: Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.

The Role

• Key support to the NA Marketing Manager in the delivery of the marketing plan and all its elements and tactics within agreed timelines and budgets. This includes activity in NA and supporting global initiatives. 
• Coordinate with regional and global marketing colleagues, including the Design, PR, Digital, and Research/Analytics teams, to deliver campaigns and programs.
• Support the Marketing Manager in delivering digital and face-to-face client events. Liaise with central marketing teams as appropriate. 
• Actively support and advise global stakeholders during project execution and deliver to their needs with urgency and accountability.
• Develop good working relationships and work closely with other marketing team members to ensure consistency of approach to marketing activities and to share new ideas and best practices both in NA and globally.
• Develop and maintain good relationships with key individuals within the Lines of Business in NA and globally by understanding their business issues and providing strategic advice.
• Develop and maintain a good understanding of the products, services, and solutions that the Insurance Consulting and Technology business offers clients, as well as the different markets and buyer hubs.
• Maintain awareness of the competitive environment and understand how marketing strategy and plans are positioned to help achieve differentiation and/or a strong presence in the market.
• Establish KPIs and evaluate ROI for all marketing campaigns to ensure that the activity is helping the company achieve its sales goals. Advise/guide to improve future marketing initiatives.
• Work with the digital team and other stakeholders on the delivery of digital marketing, including website, direct emails, podcasts, and social media.
• Support the development of thought leadership working with business stakeholders as well as the 
  Editorial team.
• Coordinate and maintain marketing planners and activity schedules.
• Support internal communication strategy. This includes the intranet and standalone marketing communications.

The Requirements

• An understanding of P&C / Life insurance and technology is a plus but not required. 
• Relevant marketing experience is essential, ideally gained within professional or financial services or a B2B environment (ideally a consultancy/insurance environment).
• Proven experience in marketing communications across a broad spectrum of traditional and digital marketing (e.g., events, email marketing, social media, and website).
• Strong project management skills and attention to detail.
• Adaptable and quick to learn with new tools, systems, and processes.
• Excellent organizational skills, with the ability to juggle a large workload and prioritize work effectively.
• Work efficiently and effectively under pressure in an environment of continuous improvement. 
• Strong communication skills (both written and verbal).
• Ability to use initiative and work unsupervised, recognizing when to escalate issues or ask for help when required.
• Strong team player with good people skills and a proven track record of supporting other team members and building collaborative relationships.
• Credibility to work with and influence colleagues at all levels within the company.
• Ability to work across geographies.

Compensation and Benefits

Base salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that base salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, qualifications/experience, performance in the role and potential for revenue generation.

Compensation

The base salary compensation range being offered for this role is $60,000 - $75,000.

This role is also eligible for an annual short-term incentive bonus.

Company Benefits

WTW provides a competitive benefit package which includes the following (eligibility requirements apply):

• Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Commuter Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
• Leave Benefits: Paid Holidays, Annual Paid Time Off (includes paid state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave), Paid Time Off 
• Retirement Benefits: Contributory Pension Plan and Savings Plan (401k). All Level 38 and more senior roles may also be eligible for non-qualified Deferred Compensation and Deferred Savings Plans.

EOE, including disability/vets

This position will remain posted for a minimum of three business days from the date posted or until sufficient/appropriate candidate slate has been identified.