Marketing Director

WTW transforms the tomorrows of our clients and their employees as a leading global people, risk and capital company. The role of marketing at WTW is two-fold: to support the company's growth and revenue goals and to protect and promote a consistent global brand.

In this position, you will support the Work & Rewards business which provides organizations with compensation and career data, insights, advice and tools to structure jobs and reward performance.  Work & Rewards is one of the seven businesses within the Health, Wealth & Career (HWC) segment. This role will specifically support the Work, Rewards & Careers and Executive Compensation and Board Advisory practices within Work & Rewards. The role will report to the Global Head of HWC Marketing. 

Successful candidates must demonstrate business acumen, relevant experience with marketing tools and related content, and have excellent project management, communication and team skills. To be effective, the candidate will collaborate closely with marketing and business colleagues in an intellectually challenging, yet supportive environment. The position can be based in the United Kingdom or the United States of America.

The Role:

• Develop strategic integrated marketing plans to support the growth of the Work & Rewards business globally by collaborating with leaders to align marketing initiatives with business priorities, product/service offerings, and target markets.
• Refine strategic marketing plans throughout the year based on market dynamics, emerging trends, and performance metrics.
• Create engaging and relevant marketing content which elevates the W&R brand globally. 
• Collaborate with the regional marketing team to assemble projects teams in each region who will execute projects
• Work with cross-functional project teams, including creative, digital and sales, to develop and deliver campaign concepts, messaging and assets that resonate with the target audience, including:
  • Digital marketing -- website content, email marketing, social media, online advertising, and SEO/SEM 
  • Marketing content (e.g., research reports, brochures, case studies, whitepapers, presentations) ensuring consistency and alignment with brand guidelines.
  • Event management such as conferences, seminars, webinars and networking events 
• Monitor and analyze marketing performance metrics, including lead generation, conversion rates, website traffic and ROI, to measure and optimize the effectiveness of marketing campaigns. 
• Manage the W&R marketing budget and accurately report on global marketing spend to key stakeholders.
• Stay current with competitive landscape industry best practices, emerging trends, and innovative marketing techniques to continuously improve and evolve marketing strategies and tactics.
  
   

The Requirements:

• Extensive marketing experience is essential, ideally gained within a professional services, financial services or B2B environment
• Results-oriented mindset with a commitment to and track record of driving business growth through integrated marketing campaigns.
• Strategic thinker with the ability to develop innovative campaign strategies that drive brand awareness, engagement and conversion across multiple channels, including digital, social media, email, content marketing, events and traditional media.
• Creative thinker with a passion for storytelling and ability to craft compelling content that resonates with target audiences.
• Strong analytical skills and proficiency in marketing analytics tools and platforms to track performance, analyze results and derive actionable insights to optimize campaigns.
• Excellent communication and presentation skills, Detail-oriented and organized, able to manage multiple projects simultaneously and prioritize tasks in a fast-paced environment.
• Excellent leadership and management skills, with the ability to consult with senior leaders, inspire and motivate colleagues.
• Commitment to and demonstration of WTW values: client focus, teamwork, integrity, respect and excellence 
• Bachelor's degree in marketing, communications, business administration, or a related field. 

Equal Opportunity Employer

At WTW, we believe difference makes us stronger. We want our workforce to reflect the different and varied markets we operate in and to build a culture of inclusivity that makes colleagues feel welcome, valued and empowered to bring their whole selves to work every day. We are an equal opportunity employer committed to fostering an inclusive work environment throughout our organisation. We embrace all types of diversity

At WTW, we trust you to know your work and the people, tools and environment you need to be successful. The majority of our colleagues work in a ”hybrid” style, with a mix of remote, in-person and in-office interactions dependent on the needs of the team, role and clients. Our flexibility is rooted in trust and “hybrid” is not a one-size-fits-all solution.

We understand flexibility is key to supporting an inclusive and diverse workforce and so we encourage requests for all types of flexible working as well as location-based arrangements. Please speak to your recruiter to discuss more.