Description

The best employer branding brings real stories to life. You are a natural storyteller who can turn conversations, ideas and research into content that people genuinely want to read, watch and engage with. In this role, you'll bring our story authentically to life across social media, blogs and digital channels, while managing the paid campaigns that help it reach the right audiences. You'll be equally comfortable speaking with colleagues, writing copy, creating visuals and using performance data to see what resonates and how we can make an even greater impact.

The Role

Content Research: Stay updated on the latest trends in content marketing and employer branding to ensure our content remains innovative and engaging.

Content Creation: Develop end-to-end high-quality content for various platforms, ensuring alignment with WTW’s employer brand voice and values.

Social Media Management: Knowledge of tools like Hootsuite, Meta Business Suite, and others to schedule, monitor and engage with our audience on various social media platforms (LinkedIn, Meta, Instagram and YouTube).

AI usage: Use AI platforms and tools for content creation, task efficiency and automation.

AEO/GEO Blog Content Writing: Create AEO/GEO-optimized content for our career site to enhance our online presence and attract potential candidates will be valued.

Design and Video Editing: Create visually appealing static, dynamic, photo and video content for our social media channels and website.

Campaign Reporting and Monitoring: Track and analyze the performance of branding campaigns, providing insights and recommendations for continuous improvement.

Social media paid campaigns: Develop, launch, manage and optimize paid campaigns across LinkedIn, Facebook, Instagram and YouTube, supported by our paid campaign scheduling tool. Campaigns are managed internally, without agency involvement.

Google paid campaigns: Plan, schedule and optimize Google Ads campaigns across Search and Display, using our campaign tools to increase brand visibility and attract potential candidates.

Campaign Monitoring and Optimization: Track, report and analyze the performance of all employer branding/recruitment marketing campaigns.

Qualifications

The Requirements

Experience creating employer branding content and managing organic campaigns across multiple markets.

A passion for storytelling, with strong written and spoken English skills.

Experience with social media and design tools such as Hootsuite, Meta Business Suite, Canva or Adobe Express.

Confidence using AI tools such as Copilot, Claude, ChatGPT or Perplexity.

Strong analytical skills, with the ability to use performance data to guide decisions.

A collaborative and organized approach, with the ability to work independently and manage multiple projects.

Nice to have:
- Experience managing paid social media, Google Ads and YouTube campaigns.
- Familiarity with video editing tools and techniques.
- Knowledge of creating AEO/GEO-optimized content.
- Additional language skills.
The Application Process
- Stage 1: Short on-demand video interview (HireVue)
- Stage 2: Live video interview with the hiring manager and a team member, including a short content exercise (pre-prepared)
- Stage 3: Final competency-based interview with the hiring manager and a senior team member
- Stage 4: Offer and onboarding
Join Us!

Be part of a team that values innovation, excellence, and collaboration. At WTW, your career is more than just a job, it’s a journey. Apply now and start a career that moves your ambitions to successes with WTW!

WTW is an equal opportunity employer.

Contact non sollicité

Tous les CV/profils de candidats non sollicités soumis par l'intermédiaire de notre site web ou sur les comptes courriel personnels des employés de Willis Towers Watson sont considérés comme la propriété de Willis Towers Watson et ne font pas l'objet d'un paiement de frais d'agence. Pour être une agence de recrutement ou un cabinet de recherche autorisé par Willis Towers Watson, une telle agence doit disposer d'un accord écrit formel signé par un recruteur autorisé de Willis Towers Watson et d'une relation de travail active avec l'organisation. Les CV doivent être soumis conformément à notre processus de présentation des candidats, ce qui implique de participer activement à la recherche en question. De même, pour nos agences de recrutement et cabinets de recherche agréés, si la procédure de présentation des candidats n'est pas respectée, Willis Towers Watson ne paiera pas de frais d'agence. Willis Towers Watson est un employeur qui souscrit au principe de l'égalité des chances. Si vous souhaitez que vos coordonnées soient conservées en vue d'un examen ultérieur, veuillez envoyer un courriel à cette adresse : Agency.inquiries@willistowerswatson.com .

Nos bureaux

Nos collègues sont présents dans plus de 140 pays : de Mumbai à Londres, en passant par Manille et New York, du Moyen-Orient à l’Amérique latine. Grâce à notre présence internationale, tout ce que nous accomplissons prend une dimension mondiale et crée des occasions de collaboration et de croissance pour vous. Parcourez la carte ci-dessous pour voir jusqu’où votre carrière pourrait vous mener.

Employer Brand content & campaigns specialist