Description

The best employer branding brings real stories to life. You are a natural storyteller who can turn conversations, ideas and research into content that people genuinely want to read, watch and engage with. In this role, you'll bring our story authentically to life across social media, blogs and digital channels, while managing the paid campaigns that help it reach the right audiences. You'll be equally comfortable speaking with colleagues, writing copy, creating visuals and using performance data to see what resonates and how we can make an even greater impact.

The Role

Content Research: Stay updated on the latest trends in content marketing and employer branding to ensure our content remains innovative and engaging.

Content Creation: Develop end-to-end high-quality content for various platforms, ensuring alignment with WTW’s employer brand voice and values.

Social Media Management: Knowledge of tools like Hootsuite, Meta Business Suite, and others to schedule, monitor and engage with our audience on various social media platforms (LinkedIn, Meta, Instagram and YouTube).

AI usage: Use AI platforms and tools for content creation, task efficiency and automation.

AEO/GEO Blog Content Writing: Create AEO/GEO-optimized content for our career site to enhance our online presence and attract potential candidates will be valued.

Design and Video Editing: Create visually appealing static, dynamic, photo and video content for our social media channels and website.

Campaign Reporting and Monitoring: Track and analyze the performance of branding campaigns, providing insights and recommendations for continuous improvement.

Social media paid campaigns: Develop, launch, manage and optimize paid campaigns across LinkedIn, Facebook, Instagram and YouTube, supported by our paid campaign scheduling tool. Campaigns are managed internally, without agency involvement.

Google paid campaigns: Plan, schedule and optimize Google Ads campaigns across Search and Display, using our campaign tools to increase brand visibility and attract potential candidates.

Campaign Monitoring and Optimization: Track, report and analyze the performance of all employer branding/recruitment marketing campaigns.

Qualifications

The Requirements

Experience creating employer branding content and managing organic campaigns across multiple markets.

A passion for storytelling, with strong written and spoken English skills.

Experience with social media and design tools such as Hootsuite, Meta Business Suite, Canva or Adobe Express.

Confidence using AI tools such as Copilot, Claude, ChatGPT or Perplexity.

Strong analytical skills, with the ability to use performance data to guide decisions.

A collaborative and organized approach, with the ability to work independently and manage multiple projects.

Nice to have:
- Experience managing paid social media, Google Ads and YouTube campaigns.
- Familiarity with video editing tools and techniques.
- Knowledge of creating AEO/GEO-optimized content.
- Additional language skills.
The Application Process
- Stage 1: Short on-demand video interview (HireVue)
- Stage 2: Live video interview with the hiring manager and a team member, including a short content exercise (pre-prepared)
- Stage 3: Final competency-based interview with the hiring manager and a senior team member
- Stage 4: Offer and onboarding
Join Us!

Be part of a team that values innovation, excellence, and collaboration. At WTW, your career is more than just a job, it’s a journey. Apply now and start a career that moves your ambitions to successes with WTW!

WTW is an equal opportunity employer.

主动联系

任何未经请求主动通过我们的网站或韦莱韬悦员工的个人电子邮件帐户提交的简历/应聘者资料，均视为韦莱韬悦的财产，且无需支付代理费用。要成为韦莱韬悦的授权招聘机构/猎头公司，此类机构必须持有由韦莱韬悦授权招聘人员签署的正式书面协议，并与公司保持积极的工作关系。简历必须按照我们的应聘者提交流程进行提交，包括积极参与特定职位的搜索工作。同样，对于我们授权的招聘机构/猎头公司，如果未能遵守应聘者提交流程，韦莱韬悦将不支付任何代理费用。韦莱韬悦是提倡机会均等的雇主。如果您希望我们保存您的联系信息以便将来考虑，请发送电子邮件至：Agency.inquiries@willistowerswatson.com 。

我们的办事处

我们的员工为全球 140 多个国家和市场提供服务。这为我们所做的每一项工作注入了全球视野，同时也能够为您创造许多绝佳的合作机遇与成长空间。探索下面的地图，探索您的职业发展可能。

Employer Brand content & campaigns specialist