Description

The best employer branding brings real stories to life. You are a natural storyteller who can turn conversations, ideas and research into content that people genuinely want to read, watch and engage with. In this role, you'll bring our story authentically to life across social media, blogs and digital channels, while managing the paid campaigns that help it reach the right audiences. You'll be equally comfortable speaking with colleagues, writing copy, creating visuals and using performance data to see what resonates and how we can make an even greater impact.

The Role

Content Research: Stay updated on the latest trends in content marketing and employer branding to ensure our content remains innovative and engaging.

Content Creation: Develop end-to-end high-quality content for various platforms, ensuring alignment with WTW’s employer brand voice and values.

Social Media Management: Knowledge of tools like Hootsuite, Meta Business Suite, and others to schedule, monitor and engage with our audience on various social media platforms (LinkedIn, Meta, Instagram and YouTube).

AI usage: Use AI platforms and tools for content creation, task efficiency and automation.

AEO/GEO Blog Content Writing: Create AEO/GEO-optimized content for our career site to enhance our online presence and attract potential candidates will be valued.

Design and Video Editing: Create visually appealing static, dynamic, photo and video content for our social media channels and website.

Campaign Reporting and Monitoring: Track and analyze the performance of branding campaigns, providing insights and recommendations for continuous improvement.

Social media paid campaigns: Develop, launch, manage and optimize paid campaigns across LinkedIn, Facebook, Instagram and YouTube, supported by our paid campaign scheduling tool. Campaigns are managed internally, without agency involvement.

Google paid campaigns: Plan, schedule and optimize Google Ads campaigns across Search and Display, using our campaign tools to increase brand visibility and attract potential candidates.

Campaign Monitoring and Optimization: Track, report and analyze the performance of all employer branding/recruitment marketing campaigns.

Qualifications

The Requirements

Experience creating employer branding content and managing organic campaigns across multiple markets.

A passion for storytelling, with strong written and spoken English skills.

Experience with social media and design tools such as Hootsuite, Meta Business Suite, Canva or Adobe Express.

Confidence using AI tools such as Copilot, Claude, ChatGPT or Perplexity.

Strong analytical skills, with the ability to use performance data to guide decisions.

A collaborative and organized approach, with the ability to work independently and manage multiple projects.

Nice to have:
- Experience managing paid social media, Google Ads and YouTube campaigns.
- Familiarity with video editing tools and techniques.
- Knowledge of creating AEO/GEO-optimized content.
- Additional language skills.
The Application Process
- Stage 1: Short on-demand video interview (HireVue)
- Stage 2: Live video interview with the hiring manager and a team member, including a short content exercise (pre-prepared)
- Stage 3: Final competency-based interview with the hiring manager and a senior team member
- Stage 4: Offer and onboarding
Join Us!

Be part of a team that values innovation, excellence, and collaboration. At WTW, your career is more than just a job, it’s a journey. Apply now and start a career that moves your ambitions to successes with WTW!

WTW is an equal opportunity employer.

Unsolicited Contact

Any unsolicited resumes/candidate profiles submitted through our web site or to personal e-mail accounts of employees of Willis Towers Watson are considered property of Willis Towers Watson and are not subject to payment of agency fees. In order to be an authorized Recruitment Agency/Search Firm for Willis Towers Watson, any such agency must have an existing formal written agreement signed by an authorized Willis Towers Watson recruiter and an active working relationship with the organization. Resumes must be submitted according to our candidate submission process, which includes being actively engaged on the particular search. Likewise, for our authorized Recruitment Agencies/Search Firms, if the candidate submission process is not followed, no agency fees will be paid by Willis Towers Watson. Willis Towers Watson is an equal opportunity employer. If you would like to have your contact information saved for future consideration, please email: Agency.inquiries@willistowerswatson.com.

Our Offices

Our colleagues serve more than 140 countries and markets around the world. This gives a global dimension to everything we do and creates lots of exciting opportunities for you to collaborate and grow. Explore the map below to see where you career could take you.

Employer Brand content & campaigns specialist