Description

The best employer branding brings real stories to life. You are a natural storyteller who can turn conversations, ideas and research into content that people genuinely want to read, watch and engage with. In this role, you'll bring our story authentically to life across social media, blogs and digital channels, while managing the paid campaigns that help it reach the right audiences. You'll be equally comfortable speaking with colleagues, writing copy, creating visuals and using performance data to see what resonates and how we can make an even greater impact.

The Role

Content Research: Stay updated on the latest trends in content marketing and employer branding to ensure our content remains innovative and engaging.

Content Creation: Develop end-to-end high-quality content for various platforms, ensuring alignment with WTW’s employer brand voice and values.

Social Media Management: Knowledge of tools like Hootsuite, Meta Business Suite, and others to schedule, monitor and engage with our audience on various social media platforms (LinkedIn, Meta, Instagram and YouTube).

AI usage: Use AI platforms and tools for content creation, task efficiency and automation.

AEO/GEO Blog Content Writing: Create AEO/GEO-optimized content for our career site to enhance our online presence and attract potential candidates will be valued.

Design and Video Editing: Create visually appealing static, dynamic, photo and video content for our social media channels and website.

Campaign Reporting and Monitoring: Track and analyze the performance of branding campaigns, providing insights and recommendations for continuous improvement.

Social media paid campaigns: Develop, launch, manage and optimize paid campaigns across LinkedIn, Facebook, Instagram and YouTube, supported by our paid campaign scheduling tool. Campaigns are managed internally, without agency involvement.

Google paid campaigns: Plan, schedule and optimize Google Ads campaigns across Search and Display, using our campaign tools to increase brand visibility and attract potential candidates.

Campaign Monitoring and Optimization: Track, report and analyze the performance of all employer branding/recruitment marketing campaigns.

Qualifications

The Requirements

Experience creating employer branding content and managing organic campaigns across multiple markets.

A passion for storytelling, with strong written and spoken English skills.

Experience with social media and design tools such as Hootsuite, Meta Business Suite, Canva or Adobe Express.

Confidence using AI tools such as Copilot, Claude, ChatGPT or Perplexity.

Strong analytical skills, with the ability to use performance data to guide decisions.

A collaborative and organized approach, with the ability to work independently and manage multiple projects.

Nice to have:
- Experience managing paid social media, Google Ads and YouTube campaigns.
- Familiarity with video editing tools and techniques.
- Knowledge of creating AEO/GEO-optimized content.
- Additional language skills.
The Application Process
- Stage 1: Short on-demand video interview (HireVue)
- Stage 2: Live video interview with the hiring manager and a team member, including a short content exercise (pre-prepared)
- Stage 3: Final competency-based interview with the hiring manager and a senior team member
- Stage 4: Offer and onboarding
Join Us!

Be part of a team that values innovation, excellence, and collaboration. At WTW, your career is more than just a job, it’s a journey. Apply now and start a career that moves your ambitions to successes with WTW!

WTW is an equal opportunity employer.

Contacto no solicitado

Cualquier currículum o perfil de candidato no solicitado enviado a través de nuestro sitio web o a las cuentas de correo electrónico personales de los empleados de Willis Towers Watson se considera propiedad de Willis Towers Watson y no está sujeto al pago de honorarios de agencia. Para ser una agencia de reclutamiento/empresa de búsqueda autorizada por Willis Towers Watson, dicha agencia debe tener un acuerdo escrito formal existente firmado por un reclutador autorizado de Willis Towers Watson y una relación de trabajo activa con la organización. Los currículums deben enviarse de acuerdo con nuestro proceso de presentación de candidatos, que incluye participar activamente en la búsqueda particular. Asimismo, para nuestras agencias de reclutamiento/empresas de búsqueda autorizadas, si no se sigue el proceso de presentación de candidatos, Willis Towers Watson no pagará honorarios de agencia. Willis Towers Watson es un empleador que ofrece igualdad de oportunidades. Si desea que guardemos su información de contacto para considerarla en el futuro, envíe un correo electrónico a: Agency.inquiries@willistowerswatson.com .

Nuestras oficinas

Nuestros colegas prestan servicios en más de 140 países y mercados en todo el mundo. Esto le da una dimensión global a todo lo que hacemos y crea muchas oportunidades interesantes para colaborar y crecer. Explore el mapa a continuación para ver a dónde podría llevarlo su carrera.

Employer Brand content & campaigns specialist