Communications and Delivery Lead

The Thinking Ahead Institute (TAI) was established in January 2015 as a global not-for-profit investment research and innovation member group made up of engaged institutional asset owners and asset managers committed to mobilising capital for a sustainable future. It has over 50 members (clients) around the world and is an outgrowth of WTW’s Thinking Ahead Group. This role is in the Thinking Ahead team – which is an independent research and innovation team and full-time executive of the Thinking Ahead Institute. The Institute aims to: use the power of thought leadership to create positive change in the investment industry; connect people from all corners of the investment industry to harness their ideas; and use those ideas to mobilise capital for a sustainable future. Learn more at www.thinkingaheadinstitute.org

The role 

This is an exciting and pivotal role, with significant potential for personal growth and development, in a very active Thinking Ahead team. The Thinking Ahead culture is defined by being highly innovative, collaborative and creative and we hold ourselves to high standards of behaviour concerning inclusion and diversity.

Thinking Ahead is looking to add a colleague to the team to lead on communications and content delivery through online platforms and through our exciting events programme. Below is a guide to what we are looking for, although the exact nature of the role will be somewhat dependent on the chosen individual. 

External communications

Work with WTW’s global client, growth, content and PR teams to manage investment content delivery with the aim of promoting the Institute’s brand and broader WTW business objectives

• Manage the communication pipeline of TAI research, projects and events to members and prospects through monthly newsletters, website, social media and podcast updates

Engagement and distribution platforms 

Website

• Manage and maintain the TAI website improving functionality, the user experience, visual design, search engine optimisation and site editing
• Maintain effective relationships and workflow with the third-party web hosting & support company and the relevant teams within WTW
• Work with the wider Thinking Ahead team to improve content on the website

Social media, podcasts and emails

• Maintain a high profile of the Institute’s work on social media, podcasts and other external channels
• Pro-actively find new and visually arresting ways of presenting TAI content externally, working with the wider team, external designers and using in-house design tools (eg Canva) and AI platforms (eg Writer, Co-pilot and ChatGPT, Descript)

Member relationship management

Ensure relationships are built and maintained with member organisations, by being proactive in responding to members’ needs and encouraging members to engage with the TAI research and events programmes

• Build and maintain strong relationships within the asset owner and asset manager community, including via WTW’s Ideas Exchange conferences, creating a global pipeline of prospects with the aim of securing additional project revenue or membership of TAI

General operations

• Create, share and utilise analytics (from events, emails, web and social media) to learn from and to improve outputs as well as manage the data for reporting purposes 
• Provide general support to ensure the effective operating of the Institute by being pro-active in helping colleagues as and when needed 

The requirements

A highly creative self-starter with initiative and a can-do attitude, able to work autonomously with minimal supervision; results oriented

• Knowledge and expertise in managing websites (including analytics experience) and using social media
• Knowledge of digital applications such as Marketo, Hootsuite, WordPress, MS Powerpoint and event platforms such as Microsoft Teams and Studio is desirable
• Knowledge of AI platforms would be desirable (eg Writer, Co-Pilot, ChatGPT, Descript
• Ability to organise and prioritise multiple tasks to successfully meet deadlines
• Strong team player with good relationship building skills
• Good oral and written communication skills 
• Given the nature of the role some flexibility to work outside core business hours may be required from time to time, mainly for business events

We’re committed to equal employment opportunity and provide application, interview and workplace adjustments and accommodations to all applicants. If you foresee any barriers, from the application process through to joining WTW, please email candidate.helpdesk@willistowerswatson.com.