How collaboration with Strategic Sellers fuels global success

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Feb 13 2026

For us, Strategic Sellers are more than commercial leaders: they are essential partners in shaping strategy, driving growth and enabling global impact.

Few people see this more clearly than Liz Lister, whose role leading Global Multinational Strategy depends deeply on the insight, collaboration and bold thinking that Strategic Sellers bring to the table. 

Want to know more about our Strategic Sellers in Great Britain? Check out our page and find out why you should consider joining WTW. 

 

Turning insight into strategy through close partnership 

As Liz Lister works to define and strengthen WTW’s multinational value proposition, Strategic Sellers play a central role.

Their proximity to clients gives them first‑hand knowledge of emerging risks, new opportunities and unmet needs; and this intelligence directly shapes the solutions her team develops globally. 

“Leadership and Strategic Sellers collaborate to turn local wins into global impact”, she explains.

Their continuous feedback loop ensures that strategies remain relevant, market‑aware and deeply client‑centred. 

Liz Lister

 

A collaborative network that accelerates growth 

Strategic Sellers never operate alone, a principle that directly supports Liz Lister’s ability to drive global outcomes. Each engagement can draw on bid management specialists, brokers, industry experts, claims professionals, risk consultants and analytics teams. 

This interconnected ecosystem means sellers can move quickly, build the right team for each opportunity and deliver tailored, high‑value proposals, fueling both their success and Liz’s ability to scale multinational work across regions. 

 

Innovation powered by seller‑led market intelligence 

Many of the innovations Liz Lister champions are informed by insights surfaced by Strategic Sellers. Whether it’s industry trends, shifting client expectations or early signals of new growth sectors, sellers help her anticipate change and build strategies that keep WTW ahead of competitors. 

This partnership has shaped everything from global frameworks to sector‑specific offerings, demonstrating how seller‑led intelligence drives WTW’s capacity to innovate. 

 

Technology and tools that enhance the seller-leader partnership 

Adrian Willmott

Adrian Willmott, Managing Director, emphasises how WTW’s tools are designed to enable Strategic Sellers to collaborate more effectively with leaders like Liz Lister:

“We use data and insights to help them sell smarter and deliver better results for clients.” 

With access to advanced platforms, in‑house client technology and ready‑to‑use content, sellers can quickly turn strategy into execution, providing Liz’s team with accurate market signals and accelerating her team’s ability to respond. 


A culture where collaboration drives careers 

Liz Lister often highlights that her own career growth has been possible because of WTW’s collaborative culture: one where Strategic Sellers, leaders and cross‑functional teams work as one.

She credits this environment of shared insight, belonging and open communication as a key factor in her ability to lead at scale: “WTW is a place where things happen. If you put your hand up, the sky is the limit. I really value the opportunity to shape future strategies and build new possibilities.” 

 

Join a team where collaboration creates opportunity 

Our Strategic Sellers have the backing of global leadership, advanced tools and a culture that values bold thinking and partnership. This collaborative foundation not only fuels the success of leaders like Liz Lister: it also unlocks growth for every seller who joins us. 

Explore our page to learn more about Strategic Sellers in Great Britain and discover how you can be part of a team that moves ideas to action.