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Financial Accountant
Financial Accountant
Paid Social Media Marketing Analyst
North Carolina, United States
Role Overview: We’re seeking an analytical, detail-oriented and creative Paid Social Media Marketing Analyst to support our performance marketing company’s paid social initiatives. If you’re data-savvy and analytical, have a deep understanding of social media platforms (Facebook/Meta, Instagram), and have a proven track record driving impactful results from paid social media advertising, TRANZACT is the place for you! HYBRID ROLE - IN OFFICE TUESDAYS/THURSDAYS.
Responsibilities:
1. Hands-on Campaign Management: Optimize paid social media advertising campaigns focused on customer acquisition and return on investment
2. Strategy and Execution: Develop and execute comprehensive paid social marketing strategies aligned with the company’s goals and objectives. Identify new opportunities and innovative tactics to drive customer acquisition and revenue growth
3. Data Analysis, Performance Management and Reporting: Leverage data analysis & insights to optimize paid social media campaigns, tracking and owning key performance metrics, reporting out to various stakeholders
4. Cross-Functional Communication and Collaboration: Be the voice and owner of your accounts, collaborating across teams to align paid social efforts with broader marketing objectives
5. Learn and try something new every day, and have fun doing it!
Qualifications:
1. 1-3 years’ experience in Paid Social Media performance marketing, managing ROI-focused customer acquisition campaigns via Paid Social Media advertising (Meta, Instagram)
2. Passionate about Paid Social Media advertising, currently actively managing campaigns
3. Proven track record successfully developing and executing paid social strategies that drive customer acquisition and revenue growth
4. Strong analytical skills – Hands-on data analysis skills, experienced in Advanced Excel, Power BI, Tableau, and/or similar platforms. Master’s Degree in Analytics or similar field is not required, but a plus
5. Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical stakeholders
6. Ability to thrive in a fast-paced, dynamic environment
You’ll Fit in Here If:
You’re A Naturally Curious Problem Solver Who Is Excited by New Challenges
You Aren’t Afraid to Take Initiative and Own It
You Value Inclusivity and Belonging
You Care Deeply About Your Work and Have a Make It Happen Attitude
You’re A Powerful Communicator Who Loves Sharing Ideas
You Believe in Keeping It Real and Having Fun at Work
Sound like a good fit? We’d love to chat with you!
TRANZACT, a WTW Company, is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Equal Opportunity Employer / Disability / Vet
Join our team at Tranzact and contribute to the success of our paid search marketing practice. Together, we will deliver exceptional outcomes for our clients and make a significant impact in the lives of those our ad campaigns touch.
North Carolina, United States
Any unsolicited resumes/candidate profiles submitted through our web site or to personal e-mail accounts of employees of Willis Towers Watson are considered property of Willis Towers Watson and are not subject to payment of agency fees. In order to be an authorized Recruitment Agency/Search Firm for Willis Towers Watson, any such agency must have an existing formal written agreement signed by an authorized Willis Towers Watson recruiter and an active working relationship with the organization. Resumes must be submitted according to our candidate submission process, which includes being actively engaged on the particular search. Likewise, for our authorized Recruitment Agencies/Search Firms, if the candidate submission process is not followed, no agency fees will be paid by Willis Towers Watson. Willis Towers Watson is an equal opportunity employer. If you would like to have your contact information saved for future consideration, please email: Agency.inquiries@willistowerswatson.com.
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